Asia · Toyota City, Aichi, Japanmanufacturer_product
Toyota Gazoo Racing — GR drift envelope
GR product launches rendered in the imaginative space before they ship.
A manufacturer zone tuned to a specific car's chassis dynamics. Toyota uses the zone for product launches and for keeping the customer relationship persistent beyond a launch cycle.
Asia · Sakura, Tochigi, Japanmanufacturer_product
Honda HRC — SF23 cockpit zone
The Super Formula cockpit, at HRC fidelity.
Honda HRC already operates SIM-02 — a simulator built from a real retired NSX-GT500 monocoque. The zone is the digital extension of that asset, available to fans rather than only to current Honda drivers.
Europe · Bavaria / Hokkaido analogmanufacturer_product
BMW xDrive — snow zone
AWD behavior in low-grip snow.
A snow-physics zone showcasing a specific xDrive variant. The BMW Driving Experience program at the Performance Centers ties in — sim-side credentials route into real Performance Center bookings.
Europe · Modena, Italyhypercar_house
Pagani Hypercar House
The ~800-customer hypercar-owner world, made tractable.
Pagani has a customer-only Huayra R simulator at the factory. The zone is the invite-only digital extension — owners and pre-owners experience the marque at fidelity Pagani approves, and factory visits route into rTracer-credentialed users.
Asia · Yokohama, Kanagawa, Japantire_oem_technical
Yokohama — tire-deformation zone
Slip angle, compound temperature, sidewall behavior under load — the demonstration of the brand's R&D.
A specialist tire model running inside its own zone. Users see their lap-time-vs-tire-temperature curve and develop intuition for the brand's engineering. Marketing budget that currently has nowhere to go in motorsport.
Asia · Tokyo, Japantire_oem_technical
Bridgestone — compound zone
Compound choice across conditions — the connoisseur's zone.
A Bridgestone-funded zone tuned for the compound debates real engineers actually have. Connects naturally to the Super Formula tire supplier conversation.
Middle East · Dubai, UAEregional_community
Forza Horizon Dubai weekly
A specific real community gets its own home in the atlas.
The Forza Horizon Dubai weekly meetup group already exists and meets every week. A community zone gives them their digital home — recreated Dubai backdrop, weekly event calendar, member roster, group chat, shared media. Presence over physics. The SaaS-for-clubs surface.